persuasion

suostuttelu

vakaumus The act of persuade persuading, or trying to do so; the addressing of arguments to someone with the intention of changing their mind or convincing them of a certain point of view, course of action etc. (defdate)
2006, Rachel Morris, "Borderline Catastrophe", Washington Monthly, vol. 38:10:

With the base unleashed, the White House was unable to broker a compromise, either by persuasion or by pressure.

Sadie curses, weeps, then, infected by Mr. Hamilton's writhing persuasions, prays and becomes penitent.

It is his persuasion that abortion should never be condoned.

As a convert from the Baptist persuasion more than 40 years ago, I still feel like an outsider in the church despite the kindness and acceptance of Catholic friends.

Social understanding and equality can neither be nurtured through fear, nor intimidation. Surely this goes for people of all sexual persuasions.