paronomasia

paronomasia puhekieltä A pun or play on words
1984, Anthony Burgess, Enderbys Dark Lady'':

(..) he gloomily regarded his new digital watch, faintly fascinated by the onward march of the square figures which turned one into the other with insolent ease, a kind of numerical paronomasia.

Ev’rywhere but at Norfolk, where talk of Passion far outweighs its Enactment,– indeed, the Sailors’ Paronomasia for that wretched Place, is ‘No-Fuck’.