motivation

vaikutin

motivoiminen

motivaatio Willingness of action especially in behavior.
The action of motivate motivating.
Something which motivates.
An incentive or reason for doing something.
puhekieltä A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.

The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.