list price

ohjevähittäishinta, listahinta puhekieltä The retail selling price of an item, as recommended by the manufacturer or retail distributor, or as listed in a catalog.
1870, w:Charles Reade|Charles Reade, Put Yourself in His Place, ch. 5:

A respectable workman was with me yesterday, and objected that you receive from Mr. Cheetham a higher payment than the list price.

Paying the manufacturer's list price shown on the window sticker of a new car may be about as smart as snapping up an itinerant rug merchant's opening offer.

Publishers typically sell hardcover books to retailers at half the list price, while retailers set consumer prices.