crowdsourcing

joukkoistus, joukkoistaminen puhekieltä Delegating a task to a large diffuse group in order to introduce new or more developed skill sets and improve efficiency. There is usually no substantial monetary compensation involved.
June 2006, Jeff Howe, Wired Magazine 14.06, "The Rise of Crowdsourcing" http://www.wired.com/wired/archive/14.06/crowds.html?pg=4&topic=crowds&topic_set=:

"P&G is one of InnoCentive’s earliest and best customers, but the company works with other crowdsourcing networks as well."

"While not a new phenomenon, crowdsourcing is really growing as a business trend."

"Costs can be reduced by crowdsourcing more content."