periphrasis

perifraasi The use of a longer expression instead of a shorter one with a similar meaning, for example "I am going to" instead of "I will".
puhekieltä Expressing a grammatical meaning (such as a tense) using a syntactic construction rather than morphological marking.
puhekieltä The substitution of a descriptive word or phrase for a proper name (a species of circumlocution)
puhekieltä The use of a proper name as a shorthand to stand for qualities associated with it.